# Beyond the hype: Evaluating the impact of generative AI on brand authenticity, image, and consumer behavior in the restaurant industry

> Research article (International Journal of Hospitality Management, 2025) · cited 18× · AI/ML

**Wikidata**: [openalex:W4410911418](https://www.wikidata.org/wiki/openalex:W4410911418)  
**Source**: https://4ort.xyz/entity/beyond-the-hype-evaluating-the-impact-of-generative-ai-on-brand-authenticity-image-and-consumer-behavior-in-the-restaura