# Beyond ‘the Eye’ of the Beholder: Scent innovation through analogical reconfiguration

> Research article (Organization Studies, 2016) · cited 60× · AI/ML

**Wikidata**: [openalex:W2336789684](https://www.wikidata.org/wiki/openalex:W2336789684)  
**Source**: https://4ort.xyz/entity/beyond-the-eye-of-the-beholder-scent-innovation-through-analogical-reconfiguration