# Beyond Reality: Examining the Opportunities and Challenges of Cross-Border Integration between Metaverse and Hospitality Industries

> Research article (Journal of Hospitality Marketing & Management, 2023) · cited 54× · AI/ML

**Wikidata**: [openalex:W4379520753](https://www.wikidata.org/wiki/openalex:W4379520753)  
**Source**: https://4ort.xyz/entity/beyond-reality-examining-the-opportunities-and-challenges-of-cross-border-integration-between-metaverse-and-hospitality-