# Beyond reach: an extended model of global brand effects

> Research article (International Marketing Review, 2019) · cited 37× · AI/ML

**Wikidata**: [openalex:W2909237197](https://www.wikidata.org/wiki/openalex:W2909237197)  
**Source**: https://4ort.xyz/entity/beyond-reach-an-extended-model-of-global-brand-effects