# Beyond presence: Creating attractive online retailing stores through the cool <scp>AR</scp> technology

> Research article (International Journal of Consumer Studies, 2023) · cited 29× · AI/ML

**Wikidata**: [openalex:W4319844740](https://www.wikidata.org/wiki/openalex:W4319844740)  
**Source**: https://4ort.xyz/entity/beyond-presence-creating-attractive-online-retailing-stores-through-the-cool-scp-ar-scp-technology