# Beyond listening: the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation

> Research article (R and D Management, 2016) · cited 43× · AI/ML

**Wikidata**: [openalex:W2557430847](https://www.wikidata.org/wiki/openalex:W2557430847)  
**Source**: https://4ort.xyz/entity/beyond-listening-the-distinct-effects-of-proactive-versus-responsive-customer-orientation-on-the-reduction-of-uncertaint