# Beyond liking: Innovative approach using CATA to better understand consumer’s associations to products

> Research article (Food Quality and Preference, 2023) · cited 17× · AI/ML

**Wikidata**: [openalex:W4362575910](https://www.wikidata.org/wiki/openalex:W4362575910)  
**Source**: https://4ort.xyz/entity/beyond-liking-innovative-approach-using-cata-to-better-understand-consumers-associations-to-products