# Beyond likes and tweets: Consumer engagement behavior and movie box office in social media

> Research article (Information & Management, 2016) · cited 252× · AI/ML

**Wikidata**: [openalex:W2407296951](https://www.wikidata.org/wiki/openalex:W2407296951)  
**Source**: https://4ort.xyz/entity/beyond-likes-and-tweets-consumer-engagement-behavior-and-movie-box-office-in-social-media