# Beyond employer brand content: The role of employer brand process attributes in understanding employees' reactions toward their employer

> Research article (Human Resource Management, 2023) · cited 25× · AI/ML

**Wikidata**: [openalex:W4385067517](https://www.wikidata.org/wiki/openalex:W4385067517)  
**Source**: https://4ort.xyz/entity/beyond-employer-brand-content-the-role-of-employer-brand-process-attributes-in-understanding-employees-reactions-toward-
