# Beyond blockchain: How tokens trigger the internet of value and what marketing researchers need to know about them

> Research article (Journal of Marketing Communications, 2021) · cited 60× · AI/ML

**Wikidata**: [openalex:W4200073897](https://www.wikidata.org/wiki/openalex:W4200073897)  
**Source**: https://4ort.xyz/entity/beyond-blockchain-how-tokens-trigger-the-internet-of-value-and-what-marketing-researchers-need-to-know-about-them