# Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!

> Research article (International Journal of Market Research, 2020) · cited 800× · AI/ML

**Wikidata**: [openalex:W3018428404](https://www.wikidata.org/wiki/openalex:W3018428404)  
**Source**: https://4ort.xyz/entity/beyond-a-tandem-analysis-of-sem-and-process-use-of-pls-sem-for-mediation-analyses