# Better together? Harnessing the power of brand placement through program sponsorship messages

> Research article (Journal of Business Research, 2017) · cited 24× · AI/ML

**Wikidata**: [openalex:W2765202920](https://www.wikidata.org/wiki/openalex:W2765202920)  
**Source**: https://4ort.xyz/entity/better-together-harnessing-the-power-of-brand-placement-through-program-sponsorship-messages