# Best Measures of Attention To Creative Tactics in TV Advertising

> Research article (Journal of Advertising Research, 2019) · cited 38× · AI/ML

**Wikidata**: [openalex:W2912396866](https://www.wikidata.org/wiki/openalex:W2912396866)  
**Source**: https://4ort.xyz/entity/best-measures-of-attention-to-creative-tactics-in-tv-advertising