# BERT4CTR: An Efficient Framework to Combine Pre-trained Language Model with Non-textual Features for CTR Prediction

> Research article (Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, 2023) · cited 17× · AI/ML

**Wikidata**: [openalex:W4385562515](https://www.wikidata.org/wiki/openalex:W4385562515)  
**Source**: https://4ort.xyz/entity/bert4ctr-an-efficient-framework-to-combine-pre-trained-language-model-with-non-textual-features-for-ctr-prediction