# Benefit-based O2O commerce segmentation: a means-end chain approach

> Research article (Electronic Commerce Research, 2018) · cited 26× · AI/ML

**Wikidata**: [openalex:W2781561750](https://www.wikidata.org/wiki/openalex:W2781561750)  
**Source**: https://4ort.xyz/entity/benefit-based-o2o-commerce-segmentation-a-means-end-chain-approach