# Benefit-based consumer segmentation and performance evaluation of clustering approaches: An evidence of data-driven decision-making

> Research article (Expert Systems with Applications, 2018) · cited 89× · AI/ML

**Wikidata**: [openalex:W2793245108](https://www.wikidata.org/wiki/openalex:W2793245108)  
**Source**: https://4ort.xyz/entity/benefit-based-consumer-segmentation-and-performance-evaluation-of-clustering-approaches-an-evidence-of-data-driven-decis