# Being friendly and competent: Service robots' proactive behavior facilitates customer value co-creation

> Research article (Technological Forecasting and Social Change, 2023) · cited 46× · AI/ML

**Wikidata**: [openalex:W4386822042](https://www.wikidata.org/wiki/openalex:W4386822042)  
**Source**: https://4ort.xyz/entity/being-friendly-and-competent-service-robots-proactive-behavior-facilitates-customer-value-co-creation