# Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment

> Research article (Industrial Marketing Management, 2019) · cited 34× · AI/ML

**Wikidata**: [openalex:W2970912966](https://www.wikidata.org/wiki/openalex:W2970912966)  
**Source**: https://4ort.xyz/entity/becoming-a-more-attractive-supplier-by-managing-references-the-case-of-small-and-medium-sized-enterprises-in-a-digitally