# Because it is brand new! Recency heuristic for product innovativeness evaluation

> Research article (International Journal of Consumer Studies, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4309756605](https://www.wikidata.org/wiki/openalex:W4309756605)  
**Source**: https://4ort.xyz/entity/because-it-is-brand-new-recency-heuristic-for-product-innovativeness-evaluation