# Be constantly different! How to manage influencer authenticity

> Research article (Electronic Commerce Research, 2023) · cited 99× · AI/ML

**Wikidata**: [openalex:W4313595266](https://www.wikidata.org/wiki/openalex:W4313595266)  
**Source**: https://4ort.xyz/entity/be-constantly-different-how-to-manage-influencer-authenticity