# Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects

> Research article (2017) · cited 13× · AI/ML

**Wikidata**: [openalex:W2607995933](https://www.wikidata.org/wiki/openalex:W2607995933)  
**Source**: https://4ort.xyz/entity/bayesian-methods-for-media-mix-modeling-with-carryover-and-shape-effects