# Basket Composition and Choice among Direct Channels: A Latent State Model of Shopping Costs

> Research article (Journal of Interactive Marketing, 2017) · cited 13× · AI/ML

**Wikidata**: [openalex:W2621858069](https://www.wikidata.org/wiki/openalex:W2621858069)  
**Source**: https://4ort.xyz/entity/basket-composition-and-choice-among-direct-channels-a-latent-state-model-of-shopping-costs