# Banking in the metaverse: a new frontier for financial institutions

> Research article (International Journal of Bank Marketing, 2023) · cited 81× · AI/ML

**Wikidata**: [openalex:W4386961648](https://www.wikidata.org/wiki/openalex:W4386961648)  
**Source**: https://4ort.xyz/entity/banking-in-the-metaverse-a-new-frontier-for-financial-institutions