# Balanced scorecard-based analysis of customer expectations for cosmetology services: a hybrid decision modeling approach

> Research article (Journal of Management Analytics, 2020) · cited 36× · AI/ML

**Wikidata**: [openalex:W3094407148](https://www.wikidata.org/wiki/openalex:W3094407148)  
**Source**: https://4ort.xyz/entity/balanced-scorecard-based-analysis-of-customer-expectations-for-cosmetology-services-a-hybrid-decision-modeling-approach