# Baking Gender Into Social Media Design: How Platforms Shape Categories for Users and Advertisers

> Research article (Social Media + Society, 2016) · cited 205× · AI/ML

**Wikidata**: [openalex:W2530495025](https://www.wikidata.org/wiki/openalex:W2530495025)  
**Source**: https://4ort.xyz/entity/baking-gender-into-social-media-design-how-platforms-shape-categories-for-users-and-advertisers