# bait-and-switch

> a form of fraud used in retail sales but also employed in other contexts, typically involving enticing purchases of substituted goods by unsuspecting customers

**Wikidata**: [Q13417167](https://www.wikidata.org/wiki/Q13417167)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Bait-and-switch)  
**Source**: https://4ort.xyz/entity/bait-and-switch


## References

1. Unfair Commercial Practices Directive
2. Know Your Meme