# B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM

> Research article (Journal of theoretical and applied electronic commerce research, 2022) · cited 138× · AI/ML

**Wikidata**: [openalex:W4224299727](https://www.wikidata.org/wiki/openalex:W4224299727)  
**Source**: https://4ort.xyz/entity/b2c-e-commerce-customer-churn-prediction-based-on-k-means-and-svm