# B2B purchase engagement: Examining the key drivers and outcomes in professional services

> Research article (Industrial Marketing Management, 2019) · cited 73× · AI/ML

**Wikidata**: [openalex:W2982795871](https://www.wikidata.org/wiki/openalex:W2982795871)  
**Source**: https://4ort.xyz/entity/b2b-purchase-engagement-examining-the-key-drivers-and-outcomes-in-professional-services