# B2B negotiation tactics in creative sectors

> Research article (Journal of Business and Industrial Marketing, 2018) · cited 13× · AI/ML

**Wikidata**: [openalex:W2793140553](https://www.wikidata.org/wiki/openalex:W2793140553)  
**Source**: https://4ort.xyz/entity/b2b-negotiation-tactics-in-creative-sectors