# B2B influencer marketing: Conceptualization and four managerial strategies

> Research article (Industrial Marketing Management, 2022) · cited 55× · AI/ML

**Wikidata**: [openalex:W4309806631](https://www.wikidata.org/wiki/openalex:W4309806631)  
**Source**: https://4ort.xyz/entity/b2b-influencer-marketing-conceptualization-and-four-managerial-strategies