# B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange

> Research article (Industrial Marketing Management, 2022) · cited 58× · AI/ML

**Wikidata**: [openalex:W4280627855](https://www.wikidata.org/wiki/openalex:W4280627855)  
**Source**: https://4ort.xyz/entity/b2b-ewom-on-alibaba-signaling-through-online-reviews-in-platform-based-social-exchange