# B2B customer journeys: Conceptualization and an integrative framework

> Research article (Industrial Marketing Management, 2023) · cited 59× · AI/ML

**Wikidata**: [openalex:W4379744307](https://www.wikidata.org/wiki/openalex:W4379744307)  
**Source**: https://4ort.xyz/entity/b2b-customer-journeys-conceptualization-and-an-integrative-framework