# B2B branding in emerging markets: A sustainability perspective

> Research article (Industrial Marketing Management, 2015) · cited 131× · AI/ML

**Wikidata**: [openalex:W792985855](https://www.wikidata.org/wiki/openalex:W792985855)  
**Source**: https://4ort.xyz/entity/b2b-branding-in-emerging-markets-a-sustainability-perspective