# B2B brand positioning – A capability (exploration x exploitation) based typology: Cases from the Middle East

> Research article (Industrial Marketing Management, 2022) · cited 10× · AI/ML

**Wikidata**: [openalex:W4310859951](https://www.wikidata.org/wiki/openalex:W4310859951)  
**Source**: https://4ort.xyz/entity/b2b-brand-positioning-a-capability-exploration-x-exploitation-based-typology-cases-from-the-middle-east