# Axe > brand of male grooming products **Wikidata**: [Q791930](https://www.wikidata.org/wiki/Q791930) **Wikipedia**: [English](https://en.wikipedia.org/wiki/Axe_(brand)) **Source**: https://4ort.xyz/entity/axe ## Summary Axe is a brand of male grooming products owned by Unilever, launched in 1983. It is part of a broader portfolio of grooming and personal care products, including deodorant, hair gel, shampoo, hair conditioner, shower gel, and perfume. The brand is known for its marketing campaigns and has a significant presence in the global market. ## Key Facts - **Owned by**: Unilever, a British multinational consumer goods company. - **Inception**: 1983. - **Product categories**: Deodorant, hair gel, shampoo, hair conditioner, shower gel, perfume. - **Headquarters**: Located in the United Kingdom. - **Manufacturer**: Unilever. - **Website**: [https://www.axe.com](https://www.axe.com). - **Aliases**: Lynx. - **Wikipedia title**: Axe (brand). - **Wikidata description**: Brand of male grooming products. - **Instance of**: Brand, business. - **Subclass of**: Organization, economic entity, juridical person. - **Sitelink count**: 24. ## FAQs **What products does the Axe brand offer?** The Axe brand offers a range of male grooming products, including deodorant, hair gel, shampoo, hair conditioner, shower gel, and perfume. These products are designed to enhance personal hygiene and grooming. **Who owns the Axe brand?** The Axe brand is owned by Unilever, a British multinational consumer goods company. Unilever is responsible for the production and marketing of Axe products. **When was the Axe brand launched?** The Axe brand was launched in 1983. It has since become a well-known brand in the male grooming market. **What is the headquarters of the Axe brand?** The headquarters of the Axe brand is located in the United Kingdom. This is where the brand is managed and operated. **What are the main product categories under the Axe brand?** The main product categories under the Axe brand include deodorant, hair gel, shampoo, hair conditioner, shower gel, and perfume. These products are part of Unilever's broader portfolio of grooming and personal care items. ## Why It Matters Axe plays a significant role in the male grooming market by offering a comprehensive range of products designed to enhance personal hygiene and grooming. As part of Unilever's extensive portfolio, Axe benefits from the company's global reach and marketing expertise. The brand's products are widely available and have a strong presence in the market, catering to the needs of men seeking to maintain their personal hygiene and appearance. Axe's marketing campaigns have contributed to its brand recognition and success in the competitive grooming industry. ## Notable For - Being a well-established brand in the male grooming market. - Offering a diverse range of grooming products. - Being part of Unilever's extensive portfolio of consumer goods. - Having a strong global presence and marketing campaigns. - Being known for its deodorant, hair gel, shampoo, hair conditioner, shower gel, and perfume products. ## Body ### Ownership and Operation Axe is owned by Unilever, a British multinational consumer goods company. Unilever was founded in 1929 and has its headquarters in the United Kingdom. The company operates in various industries, including food, beverages, and personal care products. Unilever is responsible for the production and marketing of Axe products, ensuring their availability in the global market. ### Product Range The Axe brand offers a range of male grooming products, including deodorant, hair gel, shampoo, hair conditioner, shower gel, and perfume. These products are designed to enhance personal hygiene and grooming. The deodorant is a substance used to lessen the smell of body odor, while the hair gel is used as a hairstyling product. The shampoo and hair conditioner are hair care products, and the shower gel is a liquid product used for cleaning the body. The perfume is a mixture used to produce a pleasant smell. ### Market Presence Axe has a significant presence in the global market, with products available in various countries. The brand's marketing campaigns have contributed to its brand recognition and success. The Axe brand is known for its marketing campaigns and has a strong presence in the male grooming market. ### Headquarters and Manufacturing The headquarters of the Axe brand is located in the United Kingdom. This is where the brand is managed and operated. The manufacturer of Axe products is Unilever, which ensures the production and quality of the products. The Axe brand is known for its high-quality grooming products and has a strong reputation in the market. ### Wikipedia and Wikidata The Axe brand has a Wikipedia page titled "Axe (brand)" and a Wikidata description of "brand of male grooming products." The brand has a sitelink count of 24, indicating its presence in various languages on Wikipedia. The Axe brand is classified as a brand and a business, with specific properties and relationships in the Wikidata knowledge base. ### Related Entities The Axe brand is related to Unilever, a British multinational consumer goods company. Unilever is responsible for the ownership and operation of the Axe brand. The Axe brand is also related to various grooming products, including deodorant, hair gel, shampoo, hair conditioner, shower gel, and perfume. These products are part of the broader portfolio of grooming and personal care items offered by Unilever. ### Classification and Properties The Axe brand is classified as a brand and a business. It is an instance of a brand and a business, with specific properties and relationships in the Wikidata knowledge base. The brand has a headquarters in the United Kingdom and is owned by Unilever. The Axe brand is known for its range of grooming products and has a strong presence in the market. ### Website and Aliases The Axe brand has a website at [https://www.axe.com](https://www.axe.com). The brand is also known by the alias "Lynx." The website provides information about the brand's products and marketing campaigns. The Axe brand is known for its marketing campaigns and has a strong presence in the male grooming market. ### Inception and Sitelink Count The Axe brand was launched in 1983. It has since become a well-known brand in the male grooming market. The brand has a sitelink count of 24, indicating its presence in various languages on Wikipedia. The Axe brand is known for its marketing campaigns and has a strong presence in the market. ### Subclass and Instance The Axe brand is a subclass of organization, economic entity, and juridical person. It is an instance of a brand and a business, with specific properties and relationships in the Wikidata knowledge base. The brand is part of Unilever's extensive portfolio of consumer goods and has a strong presence in the market. ### Headquarters and Manufacturer The headquarters of the Axe brand is located in the United Kingdom. This is where the brand is managed and operated. The manufacturer of Axe products is Unilever, which ensures the production and quality of the products. The Axe brand is known for its high-quality grooming products and has a strong reputation in the market. ## References 1. Freebase Data Dumps. 2013