# Awe in Advertising: The Mediating Role of an Abstract Mindset

> Research article (Journal of Advertising, 2021) · cited 49× · AI/ML

**Wikidata**: [openalex:W3175792213](https://www.wikidata.org/wiki/openalex:W3175792213)  
**Source**: https://4ort.xyz/entity/awe-in-advertising-the-mediating-role-of-an-abstract-mindset