# Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances

> Research article (Journal of the Academy of Marketing Science, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4385197629](https://www.wikidata.org/wiki/openalex:W4385197629)  
**Source**: https://4ort.xyz/entity/avengers-assemble-a-network-based-contingency-analysis-of-spillover-effects-in-multi-brand-alliances