# Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective

> Research article (Psychology and Marketing, 2025) · cited 11× · AI/ML

**Wikidata**: [openalex:W4407381839](https://www.wikidata.org/wiki/openalex:W4407381839)  
**Source**: https://4ort.xyz/entity/avatars-phygital-social-presence-in-the-metaverse-an-engaged-theory-perspective