# Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach

> Research article (Marketing Science, 2023) · cited 40× · AI/ML

**Wikidata**: [openalex:W4378981551](https://www.wikidata.org/wiki/openalex:W4378981551)  
**Source**: https://4ort.xyz/entity/automating-the-b2b-salesperson-pricing-decisions-a-human-machine-hybrid-approach