# Authenticity under threat: When social media influencers need to go beyond self-presentation

> Research article (Journal of Business Research, 2018) · cited 1,021× · AI/ML

**Wikidata**: [openalex:W2883147592](https://www.wikidata.org/wiki/openalex:W2883147592)  
**Source**: https://4ort.xyz/entity/authenticity-under-threat-when-social-media-influencers-need-to-go-beyond-self-presentation