# Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience

> Research article (Australasian Marketing Journal (AMJ), 2020) · cited 234× · AI/ML

**Wikidata**: [openalex:W3022900863](https://www.wikidata.org/wiki/openalex:W3022900863)  
**Source**: https://4ort.xyz/entity/augmented-reality-marketing-a-technology-enabled-approach-to-situated-customer-experience