# Augmented reality in retail: A trade-off between user's control of access to personal information and augmentation quality

> Research article (Journal of Retailing and Consumer Services, 2018) · cited 267× · AI/ML

**Wikidata**: [openalex:W2781583293](https://www.wikidata.org/wiki/openalex:W2781583293)  
**Source**: https://4ort.xyz/entity/augmented-reality-in-retail-a-trade-off-between-user-s-control-of-access-to-personal-information-and-augmentation-qualit