# Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory

> Research article (Psychology and Marketing, 2022) · cited 154× · AI/ML

**Wikidata**: [openalex:W4206352016](https://www.wikidata.org/wiki/openalex:W4206352016)  
**Source**: https://4ort.xyz/entity/augmented-reality-filters-on-social-media-analyzing-the-drivers-of-playability-based-on-uses-and-gratifications-theory