# AUGMENTED CREATIVITY: LEVERAGING ARTIFICIAL INTELLIGENCE FOR IDEA GENERATION IN THE CREATIVE SPHERE

> Research article (Journal of the Association for Information Systems, 2020) · cited 12× · AI/ML

**Wikidata**: [openalex:W3024640373](https://www.wikidata.org/wiki/openalex:W3024640373)  
**Source**: https://4ort.xyz/entity/augmented-creativity-leveraging-artificial-intelligence-for-idea-generation-in-the-creative-sphere