# Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments

> Research article (Health Economics, 2018) · cited 109× · AI/ML

**Wikidata**: [openalex:W2905128009](https://www.wikidata.org/wiki/openalex:W2905128009)  
**Source**: https://4ort.xyz/entity/attribute-level-overlap-and-color-coding-can-reduce-task-complexity-improve-choice-consistency-and-decrease-the-dropout-