# Attitudes towards in-app advertising: a uses and gratifications perspective

> Research article (International Journal of Mobile Communications, 2016) · cited 42× · AI/ML

**Wikidata**: [openalex:W2441276811](https://www.wikidata.org/wiki/openalex:W2441276811)  
**Source**: https://4ort.xyz/entity/attitudes-towards-in-app-advertising-a-uses-and-gratifications-perspective