# Attention Trajectories Capture Utility Accumulation and Predict Brand Choice

> Research article (Journal of Marketing Research, 2022) · cited 29× · AI/ML

**Wikidata**: [openalex:W4308883699](https://www.wikidata.org/wiki/openalex:W4308883699)  
**Source**: https://4ort.xyz/entity/attention-trajectories-capture-utility-accumulation-and-predict-brand-choice