# Atlantic Records Russia

> Russian record label

**Wikidata**: [Q100744452](https://www.wikidata.org/wiki/Q100744452)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Atlantic_Records_Russia)  
**Source**: https://4ort.xyz/entity/atlantic-records-russia

## Summary
Atlantic Records Russia is a Russian record label founded in 2018 by Emin Agalarov and Bahh Tee, operating as a subsidiary of Warner Music Group and Atlantic Records. Based in Moscow, the entity functions as a commercial business and brand within the phonographic industry, managing music recordings and videos with a significant digital presence across multiple social media platforms.

## Key Facts
- **Entity Type**: Record label and business organization.
- **Inception Date**: 2018 (specifically launched in June 2018).
- **Founders**: Emin Agalarov and Bahh Tee.
- **Headquarters**: Moscow, Russia.
- **Parent Organizations**: Warner Music Group and Atlantic Records.
- **Aliases**: Also known as "Zhara Music."
- **Genre Focus**: Hip-hop and rapping.
- **Social Media Handle**: @atlanticrecordsrussia (Instagram, VK).
- **YouTube Channel ID**: UCwGTPx_W-Eb67d-1sEthQvQ (also associated with Zhara Music).
- **SoundCloud ID**: user-937593 (Artist Pro account, verified).
- **Discogs Label IDs**: 2158096 (Atlantic Records Russia) and 1592742 (Zhara Music).
- **MusicBrainz Label IDs**: f99adf1b-0b24-4270-814d-e42d860f62db (Atlantic Records Russia) and aac9e4a1-f708-4258-af31-580c812b52a8 (Zhara Music).
- **Yandex Music Label ID**: 2988970.
- **Genius Artist ID**: Atlantic-records-russia.
- **Google Knowledge Graph ID**: /g/11f6384h_b.
- **Wikipedia Languages**: English, Italian, Russian, Ukrainian, Uzbek.
- **Social Media Reach**: 2,260,000 followers on YouTube as of June 28, 2025.
- **Main Category**: Q124914649.

## FAQs
**Who established Atlantic Records Russia and when did it begin operations?**
The label was founded in 2018 by Emin Agalarov and Bahh Tee, with its launch officially reported in June of that year. It was created to serve as a Russian branch of the global Atlantic Records brand under the Warner Music Group umbrella.

**What is the relationship between Atlantic Records Russia and Zhara Music?**
Zhara Music is an alias or alternative name for the same entity, often used interchangeably in digital databases and social media profiles. Both names refer to the same Moscow-based record label founded by Emin Agalarov.

**Which genres of music does the label specialize in?**
The label's primary focus is on hip-hop and rapping, reflecting the musical styles of its founders and the contemporary Russian music market.

**How large is the label's digital audience?**
As of mid-2025, the label's YouTube channel has accumulated approximately 2.26 million followers, having grown from 1.69 million in 2021. This indicates a rapidly expanding digital footprint in the Russian-speaking music community.

**Where is the company physically located and who owns it?**
The headquarters are situated in Moscow, Russia. The entity is a subsidiary of the major international conglomerate Warner Music Group and operates under the Atlantic Records brand.

## Why It Matters
Atlantic Records Russia represents a critical intersection of global music infrastructure and local Russian talent, bridging the gap between international distribution networks and the domestic phonographic industry. By operating as a subsidiary of Warner Music Group, it provides Russian artists with access to global marketing, distribution, and royalty management systems that were previously difficult to access independently. The label's specific focus on hip-hop and rapping addresses a dominant cultural trend in modern Russia, facilitating the professionalization of these genres. Its rapid growth in social media following demonstrates its effectiveness in adapting to digital-first consumption models, ensuring that Russian music content remains competitive in the global streaming economy. Furthermore, its dual identity as both a corporate business and a cultural brand underscores the evolving nature of the music industry, where legal entities and creative imprints must function seamlessly to support artist careers.

## Notable For
- **Dual Brand Identity**: Successfully operating under both the "Atlantic Records Russia" and "Zhara Music" names across different digital platforms and databases.
- **High-Profile Founders**: Established by Emin Agalarov, a prominent singer and businessman, and Bahh Tee, a leading figure in Russian hip-hop.
- **Rapid Digital Growth**: Achieving over 2.2 million YouTube subscribers within seven years of inception, reflecting strong market penetration.
- **Global Corporate Integration**: Serving as a direct operational arm of Warner Music Group and Atlantic Records within the Russian Federation.
- **Genre Specialization**: Specifically targeting the hip-hop and rapping sectors, which are central to contemporary Russian youth culture.
- **Comprehensive Digital Footprint**: Maintaining verified and active presences on major platforms including YouTube, Instagram, VK, SoundCloud, and Yandex Music.
- **Cross-Database Recognition**: Holding unique identifiers across major music metadata systems like Discogs, MusicBrainz, and Genius.

## Body

### Identity and Corporate Structure
Atlantic Records Russia is legally classified as both a record label and a business organization. It functions as a brand and trademark associated with the marketing of music recordings and videos, operating within the phonographic industry. The entity is a subsidiary of the global entertainment giant Warner Music Group and operates under the specific imprint of Atlantic Records. Structurally, it is an instance of a "business" and a "record label," distinct from the operational company itself but deeply integrated into its commercial framework. The label is headquartered in Moscow, Russia, serving as the central hub for its operations and strategic planning.

### Founding and Leadership
The label was established in 2018, with specific launch activities reported in June of that year. It was founded by Emin Agalarov, a well-known Russian singer and businessman, and Bahh Tee, a prominent rapper. The inception of the label was driven by the desire to create a dedicated platform for Russian hip-hop and pop artists under the banner of a major international label. The founders leveraged their existing industry influence to secure the partnership with Warner Music Group, ensuring the new entity had immediate access to global distribution channels.

### Genre and Musical Focus
The primary musical genres associated with Atlantic Records Russia are hip-hop and rapping. This focus aligns with the backgrounds of its founders and the prevailing trends in the Russian music market. The label specializes in the production, distribution, and promotion of music recordings and music videos within these genres. By concentrating on hip-hop, the label has positioned itself as a key player in the urban music scene of Russia, supporting artists who define the current cultural zeitgeist.

### Digital Presence and Social Media
The label maintains an extensive and verified digital presence across multiple platforms, utilizing specific handles and IDs for identification.
- **YouTube**: The official channel (ID: UCwGTPx_W-Eb67d-1sEthQvQ) is also associated with the alias "Zhara Music." It has shown significant growth, reaching 1.69 million followers in July 2021, 2.08 million in May 2023, 2.18 million in June 2024, and 2.26 million by June 2025.
- **Instagram and VK**: The handle @atlanticrecordsrussia is used on both platforms, providing a unified social media identity.
- **SoundCloud**: The label operates a verified Artist Pro account with the ID user-937593, which has been active since January 2020.
- **Other Platforms**: The entity is listed on Yandex Music (ID: 2988970) and Genius (Artist ID: Atlantic-records-russia), ensuring visibility across Russian-specific and global music discovery services.

### Database and Metadata Integration
Atlantic Records Russia is rigorously cataloged in major music and knowledge databases, ensuring interoperability and accurate metadata management.
- **Discogs**: The label holds two distinct entries: ID 2158096 for "Atlantic Records Russia" and ID 1592742 for "Zhara Music."
- **MusicBrainz**: It is assigned the ID f99adf1b-0b24-4270-814d-e42d860f62db for the main entity and aac9e4a1-f708-4258-af31-580c812b52a8 for the "Zhara Music" alias.
- **Google Knowledge Graph**: The entity is identified by the ID /g/11f6384h_b.
- **Wikipedia**: Articles exist in five languages: English, Italian, Russian, Ukrainian, and Uzbek. The main category for the topic is Q124914649.
- **Visual Assets**: The official logo is available as a colored SVG file on Wikimedia Commons.

### Operational Scope and Industry Role
As a record label, Atlantic Records Russia operates as a commercial name and imprint under its parent companies. Its core functions include the marketing of music recordings and music videos, acting as a bridge between artists and the global market. The label manages the intellectual property rights of its artists, oversees production logistics, and handles the commercialization of music content. It serves as a vital component of the Russian phonographic industry, adapting global business models to the local market context. The entity's classification as a "business" underscores its role in generating economic profit through the sale and licensing of music, while its status as a "record label" highlights its cultural function in artist development and brand building.

### Historical Context and Evolution
The establishment of Atlantic Records Russia in 2018 marked a significant expansion of the Atlantic Records brand into the Russian market. Prior to this, the Russian music industry relied heavily on independent labels or domestic subsidiaries of major groups. The launch of this specific entity allowed for a more direct and specialized approach to the Russian hip-hop scene. The label's evolution has been characterized by a steady increase in digital engagement, particularly on YouTube, reflecting the shift in music consumption from physical media to streaming platforms. The dual naming convention (Atlantic Records Russia/Zhara Music) suggests a strategic approach to brand recognition, leveraging the global prestige of Atlantic Records while maintaining a local identity through the Zhara Music alias.

## References

1. [Певец и бизнесмен Эмин Агаларов запустил музыкальный лейбл Zhara Music. 2018](https://weekend.rambler.ru/places/40105896-pevets-i-biznesmen-emin-agalarov-zapustil-muzykalnyy-leybl-zhara-music/)
2. Instagram
3. YouTube
4. SoundCloud
5. VK
6. YouTube API