# Athlete brand identity, image and congruence: a systematic literature review

> Research article (International Journal of Sport Management and Marketing, 2021) · cited 14× · AI/ML

**Wikidata**: [openalex:W3156408020](https://www.wikidata.org/wiki/openalex:W3156408020)  
**Source**: https://4ort.xyz/entity/athlete-brand-identity-image-and-congruence-a-systematic-literature-review