# Aston Martin Lagonda

> British luxury sports car manufacturer

**Wikidata**: [Q27074](https://www.wikidata.org/wiki/Q27074)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Aston_Martin)  
**Source**: https://4ort.xyz/entity/aston-martin-lagonda

## Summary

Aston Martin Lagonda is a private company limited by shares. The organization specializes in manufacturing sports car and luxury vehicle.In 2008, Aston Martin Lagonda employed 1.2k people.

## Summary
Aston Martin Lagonda is a British luxury sports car manufacturer and public company operating within the automotive industry. Headquartered in Gaydon, United Kingdom, the organization produces a wide range of performance-oriented vehicles, including sports cars, luxury vehicles, and grand tourers, under the Aston Martin and Lagonda marques.

## Key Facts
- **Classification:** Public company, automobile manufacturer, and business entity.
- **Industry:** Automotive industry.
- **Headquarters:** Gaydon, Warwickshire, United Kingdom.
- **Key People:** Lionel Martin (co-founder), Robert Bamford (co-founder), Ulrich Bez (former CEO), Andy Palmer (former CEO), and Amedeo Felisa.
- **Subsidiaries:** Aston Martin Racing (founded 2004), Lagonda (marque founded 1901), and Aston Martin in Formula One.
- **Financials:** Revenue figures include approximately £1.097 billion and £1.3815 billion; net profit recorded at -£527.7 million.
- **Workforce:** Employee counts reported at 1,250 and 3,000.
- **Market:** Associated with OTC Markets Group for over-the-counter securities.
- **Notable Models:** DB5 (famous for James Bond films), DBX (luxury crossover), Valkyrie, Valhalla, Vantage, Vanquish, and the DB series.
- **Motorsports:** Operates Aston Martin Racing and the Aston Martin F1 Team (established 2021).
- **Aliases:** Known as Aston Martin Lagonda Limited, Aston Martin Lagonda Global Holdings, Aston Martin Lagonda Holdings plc, and Aston Martin Holdings.

## FAQs
**Where is Aston Martin Lagonda headquartered?**
The company is based in Gaydon, a village in Warwickshire, England, within the United Kingdom.

**Who founded Aston Martin?**
The company was founded by Lionel Martin and Robert Bamford.

**What types of vehicles does Aston Martin produce?**
The manufacturer produces luxury sports cars, performance-oriented grand tourers, luxury crossovers (such as the DBX), and limited-production supercars.

**Is Aston Martin involved in motorsports?**
Yes, through its subsidiary Aston Martin Racing (founded in 2004) and the Aston Martin F1 Team, which entered Formula One in 2021.

**What is the relationship between Aston Martin and Lagonda?**
Lagonda is a British luxury car marque owned by Aston Martin Lagonda; the company also produced a specific luxury four-door car model named the Aston Martin Lagonda.

## Why It Matters
Aston Martin Lagonda represents a pinnacle of British automotive engineering and luxury design. The brand maintains a significant cultural footprint, largely due to its iconic association with the James Bond film franchise, most notably through the Aston Martin DB5. Beyond its cultural status, the company plays a competitive role in the global automotive market by blending traditional craftsmanship with high-performance technology. Its involvement in top-tier motorsports, including Formula One and endurance racing, serves as a platform for technological development and brand validation. Furthermore, the expansion into the luxury SUV segment with the DBX and the development of hyper-hybrids like the Valhalla demonstrate the company's adaptation to changing market dynamics while preserving its heritage.

## Notable For
- **Cultural Icon:** The Aston Martin DB5 is globally recognized for its prominent role in James Bond films.
- **Motors Heritage:** A long history of racing activities, including the operation of Aston Martin Racing and the modern Aston Martin F1 Team.
- **Diverse Portfolio:** Manufactures a wide array of vehicles, from the classic DB series and Vantage line to the limited-production Vulcan and Valkyrie hypercars.
- **Luxury Innovation:** Produces the "Aston Martin Lagonda," a luxury four-door car, and the "Lagonda" marque, a British luxury car brand established in 1901.
- **Financial Structure:** Operates as a public company with shares traded on OTC Markets.

## Body

### Corporate Identity and Structure
Aston Martin Lagonda functions as a public company and an automobile manufacturer within the broader automotive industry. The entity operates under several aliases, including Aston Martin Lagonda Limited, Aston Martin Lagonda Global Holdings, and Aston Martin Lagonda Holdings plc. It is classified as a business organization undertaking commercial and industrial activities. The company is associated with the OTC Markets Group, an American financial market providing information for over-the-counter securities. Financial data indicates varying revenue streams, with figures around £1.097 billion and £1.3815 billion, and a reported net profit of -£527.7 million. The workforce has fluctuated between reported counts of 1,250 and 3,000 employees.

### Leadership and Key Figures
The company's history and operations are defined by several key individuals. Lionel Martin, an English businessman, and Robert Bamford, a British engineer and entrepreneur (1883–1942), are the foundational figures associated with the brand's inception. In modern times, leadership has included Ulrich Bez, a German automotive businessman; Andy Palmer, a British businessman; and Amedeo Felisa, an Italian engineer. These individuals have held occupational roles relevant to the automotive and business sectors, guiding the company's strategic direction.

### Product Portfolio and Models
Aston Martin Lagonda's product lineup is extensive, categorized primarily into sports cars, luxury vehicles, and grand tourers.

**The DB Series**
The "DB" nomenclature forms a core part of the brand's heritage. Notable models include the DB5, a British sports car famous for its role in James Bond films. Other significant DB models encompass the DB2, DB3, DB4, DB4 GT, DB4 GT Zagato, DB6, DB Mark III, DB7, DB7 Zagato, DB9, DB11, DB12, DBS, DBS V12, DBS Superleggera, and the DB10 (developed specifically for the film *Spectre*). The brand also produced the DB AR1 and the DB2/4.

**Vantage and Vanquish Lines**
The Vantage series includes the V8 Vantage, described as a motor vehicle and a series of hand-built sports cars, as well as the V12 Vantage. Specific variants include the Vantage GT2, Vantage GTE (an endurance Grand Tourer developed by Aston Martin Racing), and the V12 Zagato. The Vanquish line features the standard Vanquish sports car and the Vanquish Zagato.

**Specialized and Limited Production Vehicles**
The manufacturer produces high-performance and niche vehicles. The Aston Martin Valkyrie is a notable car model, while the Valhalla is a plug-in hybrid sports car. Other specialized models include the Vulcan (a limited track-only supercar), the One-77 (a supercar), the Valour (a limited production sports car), the V12 Speedster, and the Bulldog (a car model inception in 1979). The Cygnet represents a smaller car model offering.

**Lagonda and Luxury Vehicles**
The Lagonda marque, a British luxury car brand founded in 1901, is owned by the company. Specific Lagonda models include the Lagonda 3-Litre, 2.6-Litre, 16/80, and the Rapide. The company also produced a vehicle named the "Aston Martin Lagonda," defined as a luxury four-door car.

**SUV and Modern Crossovers**
Expanding beyond sports cars, the company produces the DBX, a mid-size luxury crossover.

### Motorsports and Racing
Aston Martin Lagonda has a significant presence in motorsports through its subsidiaries and racing teams.

**Aston Martin Racing**
Founded in 2004, Aston Martin Racing is the company's primary motorsports team. This team has developed various race cars, including the AMR-One, DBR4, DBR5, DBRS9, and the Vantage GTE. The team has also utilized chassis developed in partnership with Lola, such as the Lola B11/40, Lola B08/60, and the Lola-Aston Martin B09/60.

**Formula One**
The company is involved in Formula One through the Aston Martin F1 Team and the specific Aston Martin F1 Team (2021) entity. This British Formula One motor racing team represents the manufacturer's interests in the pinnacle of motorsport.

### Subsidiaries and Affiliates
The organizational structure includes several key subsidiaries. Aston Martin in Formula One manages the brand's F1 activities. Aston Martin Racing oversees the motorsport operations. The Lagonda organization serves as a luxury car marque under the larger umbrella. Historically, the company has been associated with the Premier Automotive Group, a carmaker entity with an inception in 1999.

### Location and Origin
The company is geographically rooted in the United Kingdom, specifically in Gaydon, Warwickshire. This places it within the context of the UK's long history of automotive manufacturing. The United Kingdom serves as the country of origin and operation for the entity and its affiliated racing teams.

## References

1. [Source](https://commons.wikimedia.org/wiki/File:The_Origin_of_the_Aston_Martin_Car_-_geograph.org.uk_-_1262861.jpg)
2. [Source](https://web.archive.org/web/20130502235006/http://www.autocar.co.uk/car-news/industry/ulrich-bez-expected-step-down-boss-aston-martin)
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8. [annual report](https://amlcorp.blob.core.windows.net/default-storage/docs/default-source/documents/annual-reports/astonmartinlagonda_annualreport2018.pdf)
9. [Source](https://amadeus.bvdinfo.com/version-2019829/)
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